Get found on Google

Nobody can promise a spot on Google, but a few things make a real difference: a clear title and description on every page, your own domain, and real text about what you do. The studio helps with all three.

Run an SEO audit

1. Open SEO in the menu on the left, choose your site and start the audit. It reads every page, the way search engines do.

   

2. You get a score out of 100 for content, technical setup and findability, and a list of things to fix, written in plain language.

3. Fix takes you to the exact place to change. For missing titles and descriptions, Write it for me suggests a text, and Insert uses it.

4. When you've fixed a few things, click Run audit again to see your new score.

The audit looks at your site, not at Google. Rankings, traffic from search, speed and links from other sites aren't part of it.

Titles and descriptions

The page title and description are what Google usually shows in its results. In the editor, open a page and click Page SEO at the top of the panel.

• Page title: what the page is about, in a few words. Leave it empty to use the default.
• Meta description: one or two sentences that make people click. Aim for 150 to 160 characters.
• Generate writes either one with AI, from what's on the page.
• Social share image is the picture shown when the page is shared on social media. 1200 × 630 pixels works best.

Get your site into Google

• Connect your own domain. Your site then gets a sitemap at /sitemap.xml that tells search engines about every page. See Connect your own domain.
• Want to use Google Search Console? Google asks you to prove the site is yours with a tag. Paste it under Branding, Advanced, Custom <head> tags, publish, and add your sitemap in Search Console.
• Articles help too: every article is one more page that can answer what people search for.